Digital & Interactive Marketing Campaigns
Be an innovative leader in the digital field and take your campaigns to the next level
Get detailed info
starting at € 4,990/year
up to 50.000 scans
industry leaders who trust anyline
“Working with Anyline has been a great experience so far and we can recommend to all those looking for an efficient OCR solution.”
“Using Anyline`s state of the art scanning technology was one of the most innovative features we have offered in our program. Our users loved it.”
The easiest way to redeem codes
Try out our Examples App!
Get a feeling of how our technology works with more than 10 different pre-configured use cases. Test Anyline with objects around you like a utility meter or your passport or tap the “Email me Demo Material” button with all examples that fit to the app’s configurations.
YOUR MARKETING CAMPAIGN – OUR INNOVATION
Reduce costs | automate & increase accuracy of your utility meter scanning | engage with your customers
INCREASE YOUR REVENUE
Engaged customers stay loyal and they will keep engaging with your brand and buy your products. Working with high-end, innovative technology will therefore increase your revenue while your brand value also rises! Your long time customers stay loyal and you additionally gain new customers because you offer them something they don’t get anywhere else!
COLLECT VALUABLE DATA
Implement mobile OCR into your app to receive detailed documentation on the usage of the app and your customers scan behaviour! Take this data, analyze it and use it for your next campaign. Therefore you can tweak and optimize your campaigns step by step and reach your customers even better!
Get insights on the point of consumption, date and time and the interaction of the customers with your app!
These data points make it possible to get a huge amount of insight to the usage of your products. Additionally they show you if and how your campaigns work.
CUSTOMIZE YOUR CODES
The Anyline® OCR SDK can be adapted to scan any kind of code for any marketing campaign. Do you have a special font you want to print onto your products? Great! Anyline scans any kind of code on any package, no matter what font, size or colour!
BARCODE & QR-CODE SCANNING
You also have the need to scan a Barcode or QR-Code within your campaign? Simply use the Anyline Barcode & QR-Code feature, which is included in the SDK and can be embedded the same way as the the Digital & Interactive Marketing functionality.
Use Cases
Scan Voucher Codes for Customer Loyalty Programs
Using voucher codes printed on products to engage more customers is not a new phenomenon. Especially in the food & beverage industry the codes are used to drive the customers interest to the product and brand. Therefore the main goal should be to make reading or collecting those codes super easy and fun! Instead of typing in codes, scanning them with a smartphone will push the gamification factor and furthermore increase the participation of the customers. By substituting the very emotionless and aesthetically appalling QR codes, Anyline, or in general OCR, open up new possibilities in this industry.
Read more about the Success Story of
Scan Voucher Codes for Marketing Campaigns
By focusing a marketing campaign around one distinct piece of information like a defined hashtag or the act of collecting certain codes, customers and users can be engaged easily at first hand. Still, the “WOW” effect often comes from mobile user experience and detailed the design of the interfaces. Importing and scanning numbers and codes as a feature in marketing campaigns hasn’t been around for long, as QR codes have often been used. This though restricts users to scanning, as they can not identify and distinguish them from each other, neither can QR codes be typed in as an alternative.
Read more about the Success Story of
Scan vouchers or gift cards
With the rise of eCommerce on smartphones, all onboarding and payment processes have to become easier and faster with a focus on the mobile experience. Redeeming voucher codes from gift cards can be very frustrating if it means having to type them in. Scanning those codes should absolutely become a commodity when looking at native apps which have a huge share of mobile turnover. The Anyline® SDK offers a barcode and QR-code scanner as well if you need or want these codes in your process too.
